ROI over vanity
I measure success in clients and revenue, not rankings for their own sake.
7 years in accounting and finance, now an SEO and AI-search specialist helping accounting and tax firms get found by the clients they want.

Was: An accountant.
Now: SEO, AI-search (GEO) and Google Ads specialist.
Why it matters to you: I understand your business from the inside, not just your website.
I didn't start in marketing. I trained as an accountant as an ACCA, then spent years working in accounting and finance. I know the profession from the inside: the seasons, the compliance lines, the client relationships, and what a single good client is really worth to a firm.
Since then I've grown organic traffic and leads for SaaS, eCommerce and service businesses, working right at the intersection of accounting, SEO and AI search, the exact place the industry is heading.
Most people doing SEO and marketing for accountants are marketers who studied the vertical from the outside. I lived it. That means I speak your language (ROI, client lifetime value, seasonality, advisory vs compliance) and I plan your growth around the numbers that matter to your firm, not vanity rankings. In a field where finance content has to be accurate to be trusted (by clients and by AI), being an actual accountant isn't a gimmick, it's the whole point.
The principles behind every campaign I run.
I measure success in clients and revenue, not rankings for their own sake.
No jargon smokescreen: you'll always understand what I'm doing and why.
No offshore hand-offs. The person you hire is the person doing the work.
I won't take you on if the numbers don't work, and I'll tell you if they don't.
If you run an accounting or tax firm and want more of the right clients, let's talk.