Hello. I'm Adnan.

SEO & Google Ads Specialist

Scaling SaaS and eCommerce brands through technical SEO, high-converting landing pages, and performance-driven Google Ads campaigns.

Search Engine OptimizationGoogle Ads ManagementMeta Ads Management

About Me

SEO & Growth Specialist

I'm Adnan Hussain, and I help startups grow through a combination of SEO, Google Ads, and data-driven acquisition. I served as the first SEO/Growth hire for a tax automation startup, where I delivered 10× organic traffic growth, generated 50%+ of all leads through SEO, and achieved 10× ROAS on branded search—turning organic and paid search into their strongest acquisition channels.

On the eCommerce side, I drove a 30% YoY increase in organic revenue for one of the largest marine retailers in Canada and the US through a complete technical SEO rebuild and a cleanup of more than 100,000 low-quality URLs.

With 7 years of experience in accounting and finance (B.Com + ACCA), I understand the tax and finance domain deeply and have a strong analytical foundation—something most marketers don’t. My approach blends technical precision with growth strategy to help brands scale effectively.

Experience

May 2024 - Dec 2025

Founding SEO & Google Ads Specialist — TaxGPT (AI Tax Startup, San Francisco)

  • Owned SEO strategy (technical + on-page + content)
  • Achieved 10× increase in organic traffic
  • Drove 50%+ of all leads through organic search (#1 channel)
  • Delivered 10× ROAS on branded search campaigns
  • Led landing page content creation and optimization, improving conversions
  • Led product-led content initiatives that increased demos and signups
  • Responsible for maintaining the overall organic growth of the product
  • Collaborated with the Founder, Founding CPA, and PMMs to align on product positioning
  • Managed content in Webflow CMS
Technical SEO
On-Page SEO
Content Strategy
Google Ads
Landing Page Optimization
Product-Led Content
Webflow CMS
Growth Strategy
Sep 2024 - Present

SEO Lead — Binnacle (Marine eCommerce Store, Canada/USA)

  • Delivered 30% YoY growth in organic revenue across key product categories
  • Executed a full technical SEO overhaul for a large-scale eCommerce website with tens of thousands of URLs
  • Removed 100,000+ low-value/thin/duplicate pages, resolving severe index bloat and improving overall site quality signals
  • Implemented proper category architecture, improving crawlability, internal linking, and ranking efficiency
  • Added and optimized schema markup (Product, Breadcrumb, FAQ) across major templates
  • Fixed canonicalization, URL structure, and meta-level issues to strengthen search visibility
  • Fully optimized and managed robots.txt, improving crawl budget allocation for high-intent pages
  • Improved Merchant Center feed performance (free listings + paid ads) by refining product data, fixing disapprovals, and enhancing CTR
  • Coordinated continuous indexing/deindexing workflows, ensuring only relevant pages remained in Google’s index
  • Optimized product and category metadata at scale, aligning with user intent and revenue-driving search behavior
Technical SEO
eCommerce SEO
Index Management
Schema Markup
Internal Linking Architecture
Crawl Budget Optimization
Merchant Center Optimization
URL Structure Optimization
Dec 2022 - May 2023

SEO & Content Lead — Saviours

  • Developed SEO strategies for clients and the company's brand
  • Keyword research using tools and techniques like Ahrefs, Semrush, KGR, and manual keyword hunting for untapped keywords
  • Built content clusters to improve the authority of websites on search engines
  • Top-ranking competitor's deep analysis (including word count, keywords, LSI, backlinks, anchor text ratio, and link-building topics)
  • Technical Audit, On-Page & Off-Page SEO Optimization
  • Proper placement of keywords, LSIs, and heading structures (H1, H2, H3, etc.)
  • SEO-optimized web content writing, articles, and blog writing
Keyword Research
Content Clusters
Competitor Analysis
Technical SEO
On-Page SEO
Off-Page SEO
SEO Content Writing
LSI Optimization
May 2023 - Dec 2023

Senior SEO Specialist — Hive Social (Digital Marketing Agency)

  • Developed comprehensive SEO strategies for new clients, including keyword research, content planning, and web content recommendations
  • Planned content for clients using pillar content and cluster models
  • Prepared competitive analysis reports, identified keywords and content gaps, and devised optimization strategies
  • Identified opportunities for off-page optimization and backlink building
  • Implemented Local SEO techniques including GMB optimization, location pages, niche signal pages, and citations
  • Conducted thorough technical audits to identify flaws before on-page/off-page execution
  • Led a team of 3 SEO analysts and backlink builders
  • Generated content directions and implemented processes for content writers
SEO Strategy
Pillar & Cluster Content
Competitive Analysis
Local SEO
GMB Optimization
Technical SEO Audits
Team Leadership
Backlink Strategy
Jan 2024 - May 2024

SEO Lead / Manager — Phonebot (Australian eCommerce Brand)

  • Developing and executing SEO strategies for on-page, off-page, and technical SEO to drive business growth
  • Responsible for maintaining the product's overall health and conducting regular technical audits to identify and resolve issues proactively
  • Designed and implemented content plans, including mind mapping for pillar pages and clusters and repurposing existing content
  • Improved the internal linking structure, resolved navigational issues, and improved the backlink process
  • Collaborated with developers to resolve technical issues and implement SEO recommendations
  • Created new pages with strategic internal linking, anchor text distribution, and backlink strategies
  • Conducted competitive analysis to find gaps and adjust SEO strategies
  • Developed targeted content plans to monetize events
  • Provided content directions to writers using targeted keywords, semantically relevant terms, and keyword clusters
On-Page SEO
Off-Page SEO
Technical SEO
Internal Linking
Content Planning
Backlink Strategy
Developer Collaboration
Competitive Analysis
Oct 2021 - April 2023

SEO Specialist & Content Marketer — Codecentro

  • Created SEO strategies for both traditional SEO and local SEO
  • Created SEO-optimized content for the web to build brand awareness
  • Built content clusters to improve authority on search engines
  • Performed competitive keyword research via tools (Ahrefs, Semrush, Keywordtool.io) and manual techniques
  • Top-ranking competitor's deep analysis (including word count, keywords, LSIs, backlinks, anchor text ratio, and link-building topics)
  • Proper placement of keywords, LSIs, and heading structures (H1, H2, H3)
  • Executed on-page and off-page SEO for websites, blogs, and eCommerce stores
  • Planned content distribution strategies to gain more visibility
Traditional SEO
Local SEO
SEO Content Writing
Content Clusters
Keyword Research
Competitor Analysis
On-Page SEO
Off-Page SEO
Content Distribution

Expertise

SEO Expertise & Capabilities

A comprehensive SEO skillset designed to improve visibility, rankings, traffic, and long-term organic growth.

SEO
Technical SEO
On-Page SEO
Off-Page SEO
Local SEO
SEO Audits
Keyword Research
Content Planning
Content Strategy
Topical Authority Building
SEO Content Writing
E-commerce SEO
Internal Linking
Index Management
Schema Markup
Crawl Budget Optimization
Competitive Analysis
Content Clusters
Pillar Content
Backlink Strategy
Google Ads
Landing Page Optimization
Merchant Center
PLG Content
Webflow CMS
Ahrefs
Semrush
Sitebulb
Screaming Frog
Google Search Console
Google Analytics
SaaS SEO
Fintech SEO

Case Studies

Real results from real clients. Strategic SEO and growth marketing that drove measurable business outcomes.

TaxGPTAI SaaS

AI Tax Startup: 10× Traffic Growth

First SEO hire that transformed organic presence from zero to the primary lead generation channel for B2B tax automation startup.

10×
Traffic Growth
#1
Lead Channel
10×
ROAS
Technical SEOGoogle AdsB2B SaaS
BinnacleeCommerce

Marine Retailer: 30% Revenue Increase

Complete technical SEO overhaul for large-scale marine eCommerce site, removing 100K+ low-value pages and driving sustainable revenue growth.

+30%
Revenue Growth
100K+
Pages Cleaned
200+
Technical Fixes
Technical SEOeCommerceSite Architecture
Sewer SurgeonPlumbing Services

Local SEO: 800+ Keywords Recovered

Rescued a plumbing services business from severe keyword and traffic loss after a failed migration — restored rankings and rebuilt site architecture.

800+
Keywords recovered
1,100
Local Pages Built
370+
Localised Targeting
Website MigrationSite ArchitectureLocation Pages
Manse ClinicSkin Care Services

Aesthetic Clinic SEO: Traffic Recovery & Indexing Fix

Comprehensive technical and on-page SEO recovery for a leading Australian skincare clinic experiencing multi-year traffic decline, indexation issues, and loss of keyword positions.

+60%
Australian Traffic
+35%
Global Traffic
200+
Top 3 Positions
Content StrategyTechnical AuditsOn-Page SEO
PhoneboteCommerce

Australian eCommerce: Strategic SEO

Comprehensive SEO strategy with content planning, technical audits, and internal linking optimization for one of the largest refurbished phone brands.

100%
SEO Health
Pillar
Content Model
Regular
Audits
Content StrategyTechnical AuditsOn-Page SEO